Grzegorz Mazurek: “Business models in media in the times of digital transformation”

Disruptive innovations such as social media, augmented and virtual reality, mobile technologies, and cloud computing are rapidly changing the socio-economic landscape. Huge changes are taking place in various industries, but also in people’s behavior, including how they create, consume, evaluate, and monetize cultural content. Customers are co-creators of value rather than passive recipients of what the market supply side has to offer. New media are changing the way content is created and consumed. Many new players – often very powerful, given their market strength – are not only joining the media world, but also changing the way that world works and the business models used in it. Who decides whether something is artistically valuable? Is there a set of variables that determine the success of an artistic performance? Is there still public trust in intermediaries who assess the value of a cultural product? Finally, is art and cultural content creation different in the age of digital transformation, and if so, who can benefit from it? And who should only see the threats of the modern digital age?

Grzegorz Mazurek
Professor Grzegorz Mazurek is a researcher at the Kozminski University, a lecturer and consultant specializing in digital transformation of marketing and organization. A graduate of, among others: IESE Business School and University of Tilburg.